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It's important to stand for something.

We believe that businesses founded in the 21st Century have the opportunity to stand for more than the bottom line.  These are a few beliefs we operate our business by.  Our (6) ideals for the (21)st Century.

That's a fact.

73% of employees who say they work at a "purpose-driven" company are engaged, compared to 23% of those who don't.


-Marie-Claire Ross, GAICD, "5 Reasons Why Mission-Driven Leaders are the Most Successful"


We believe in exponential impact.

Rather than focusing on our portfolio, awards, or even our own impact, our goal is to maximize the impact of every individual and organization we work with.  This approach exponentially increases our ability to impact others through considered design.


We practice confident humility.

There's no room for ego if a solution is to be truly impactful and human-focused. Confident humility is the breeding ground for genuine collaboration.  It empowers us to speak with conviction and listen with humility. 


We do less.

Nothing without purpose.  We believe one of the greatest things we can add to a project is our ability to eliminate the unnecessary so that the necessary can speak loudly and clearly.  In the words of Thoreau, "Our life is frittered away by detail…Simplify, simplify, simplify! Simplicity of life and elevation of purpose."


We believe in a life well-balanced. 

Nothing in excess.  We believe in a natural balance in all things, and that fighting that balance only creates avoidable conflict.  We believe that if we prioritize a balanced life and embrace a balanced design approach we stand the best chance of making a positive and sustainable impact on the lives of others.  


We design like our planet depends on it. 

We approach everything with the understanding that when it comes to sustainability the best design is no design at all.  When we work with our clients to bring something new into the world we work hard to ensure it treads lightly.  For businesses in the 21st Century this approach is not an option, it's a prerequisite.


We believe in honest pay for honest work.

Each year we are committed to completing impact-focused pro bono work for specific mission-driven organizations. Outside of this, we believe that working for free devalues the time and resources given by our designers and clients, and we’ve found that the best design partners share in this belief.

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