SixTwentyOne worked with a new national non-profit startup to help establish a compelling, creative brand identity that would set it apart from the competition. Endless Outdoors is driven by the goal to get today’s youth joyfully reengaged in the outdoors.

 

The Endless Outdoors brand embodies curiosity, independence and confidence. The brand conveys a sense of joy, excitement, wonder, and freedom, encouraging the young audience to break free from their devices and embrace the Endless Outdoors. With an emphasis on individual exploration and a personal connection to nature, the Endless brand offers an exciting and engaging experience with a sense that it has been tailored to each individual.

 

The brand is simple but confident, immediately recognizable as a unique outdoor brand but not overtly “green”. Bright colors and bold imagery convey excitement, build anticipation, and help Endless stand out in a crowded world inundated by media. Targeted social media campaigns and bold imagery are used to share the brand identity, but the brand message ultimately pulls today’s youth back into the endless outdoors.